Lead Generation & Client Attraction

THE CURRENT EFFECT

CONVERSATIONS THAT CHANGE PERSPECTIVE

How to Get Better AI Results | I'm Not Bossy, I'm Helpful

Teresa St. John

Published on: 08/10/2026

Getting mediocre results from AI? Learn why clear instructions, a two-step content and design process, and a little creative direction can turn average AI output into something worth sharing.

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Teresa St. John

Published on: 07/10/2026

What should I post? Start with a better question: are you the answer? Learn how specificity and EEAT help real estate agents get found, trusted and called by Google, AI and future clients.

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80% of Sales Need 5+ Touches. Most Agents Quit After 2.

Kerry Zuvella

Published on: 09/09/2026

Most agents give up on follow-up right before the touch that would've converted the lead. Here's the system that fixes it, and where AI can carry the load so it doesn't depend on your memory.

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