You Found Your Profiles, Now Let's Claim Them
Before you start claiming anything, gather these three things: your social media URLs, your most recent professional headshot, and a fresh client-centric bio. If you don't have that bio yet, reach out to me or a WFG sales rep, and we'll get you access to our AI prompts tool that writes both long- and short-form bios optimized for AEO and SEO. Have those handy? Perfect. Now let's claim your presence on the three sites where your listings actually live.
Realtor.com: Your REALTOR credential lives here. Head to Realtor.com. You'll search for yourself using your name or MLS ID. Once you find your unclaimed profile, click to claim it. You'll need your email, a password, and your MLS agent ID to complete the process. It's free and takes about five minutes. Once you're in, add that professional headshot, paste in your new bio, and make sure all your contact information matches what you've got everywhere else. Link your social media profiles too.
Homes.com: Your listings get pushed here automatically from your MLS, but you need to claim your profile to control what shows up. Go to Homes.com and click the profile icon in the top right corner. Select "Are You an Agent, Sign Up." Choose your MLS from the dropdown, then search for yourself by name or MLS ID. Claim your profile when it appears. Add your professional headshot, paste in your optimized bio, verify all your contact details match, and link your social media. You're building consistency with every profile you claim.
Zillow: This is where a lot of your buyer leads will come from. Go to Zillow, create a free agent profile. Register or log in with your information. Search for yourself and claim your profile. Add your headshot, your client-centric bio, your contact information, and link those social media profiles. The same consistency rule applies here; everything matches, everything points back to your brand.
While You're At It: Don't stop there. Log in to your brokerage website and update your agent profile with that same headshot and bio. Check your MLS profile too make sure your contact information and bio are current. And go through each of your social media bios, whether it's Facebook, Instagram, or LinkedIn, and ensure they're all pointing to the right places and reflecting your updated information. Consistency across every single platform is what makes Google trust your information and what makes clients recognize your brand.
You've just claimed your digital real estate across all the major platforms. Everything's aligned, everything's consistent, and everything's pointing to you. This is the groundwork that makes your Google Business Profile work properly when you update it, because Google now has verified information to pull from across multiple sources. Your next step is learning how to update that Google Business Profile with confidence, knowing your foundation is solid. But first, if you haven't already, reach out to me or a WFG sales rep to get access to that bio writing prompt. You've done the hard part by gathering everything. Let's make sure your story is told the right way.
