Jennifer McAlpine

As a Strategy Engineer at Current by MyHome, Jennifer works directly with agents, teams, brokerages, and lenders to make sense of their marketing, technology, and AI — and build a strategy that actually fits the way they work.

She is a contributing author at Inman and publishes resources for real estate professionals through her Substack, Grow with Grit.

She is the kind of person who listens first, asks the right questions, and delivers a plan you can actually use on a Tuesday afternoon when you have three deals in the air and a content calendar staring you down.

She grew up in Northern California, graduated high school a year early because waiting was never really her thing, and spent a summer in Japan at 17 — an experience she will tell you shaped the way she thinks about communication more than anything that came after. She has since traded the West Coast for Florida sunshine, where she is a dedicated coffee drinker, a serial dog adopter, a true crime podcast enthusiast, and someone who has developed surprisingly strong opinions about ranch management.

If you want someone who will hand you a framework and disappear, Jennifer is not your person. If you want someone who will actually dig into your business, help you make sense of it, and stay in your corner — she is exactly your person.